Zelra Jewellery Care

Keep your sparkle looking beautiful.

A simple care routine helps imitation and plated jewellery stay radiant, polished and ready to wear.

Explore Care Guide
The Essentials

The golden rules of plated jewellery

Think of your jewellery as the finishing touch. Put it on last, take it off first, and keep it away from moisture and harsh chemicals.

✦

Cosmetics last

Apply perfume, lotion, makeup and hairspray before putting on your jewellery.

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Keep it dry

Remove jewellery before showering, swimming, exercising or doing dishes.

◇

Store separately

Keep each piece in a soft pouch or lined box to prevent scratches and tangling.

YOUR DAILY ROUTINE

Four small habits make a big difference.

01
Put jewellery on last Finish perfume, skincare and hair products before wearing your pieces.
02
Remove it before water Take pieces off before showers, swimming and workouts.
03
Wipe after wearing Gently remove sweat, oils and residue with a clean, soft cloth.
04
Store in a dry place Use a pouch or jewellery box away from humidity, sunlight and heat.
AFTER EVERY WEAR

A 60-second care ritual

Keep the routine simple so caring for your jewellery becomes as natural as wearing it.
STEP 01

Remove

Take off the piece before sleep, bathing or physical activity.

STEP 02

Wipe

Use a soft, dry jewellery cloth. Do not scrub.

STEP 03

Protect

Place it inside its pouch or a lined compartment.

STEP 04

Repeat

Consistent gentle care helps preserve the finish for longer.

DO ✓

  • Store pieces individually.
  • Use a soft, dry cloth after wearing.
  • Keep jewellery away from humidity.
  • Handle delicate chains and stones gently.

DON'T ✕

  • Don't use toothpaste, bleach or abrasive cleaners.
  • Don't spray perfume directly onto jewellery.
  • Don't wear plated pieces in pools or seawater.
  • Don't rub aggressively when cleaning.
NEED TO KNOW

Frequently asked questions

Quick answers for caring for your Zelra pieces.

Can I wear plated jewellery every day?

Daily exposure to sweat, water, cosmetics and friction can shorten the life of a plated finish. Gentle care helps reduce wear.

Can I clean my jewellery with water?

For plated and imitation jewellery, avoid soaking. Use a soft cloth and dry the item immediately.

Why has my jewellery changed colour?

Plating naturally wears over time. Moisture, sweat, cosmetics, chemicals and friction can accelerate the process.

How should I store my jewellery?

Store each piece separately in a soft pouch or lined box in a cool, dry place.

Wear it. Love it. Care for it.

Made to complete your look.

Explore the collection and discover pieces designed to add a little more sparkle to everyday moments.